A brand-guided campaign for a service launched in Macau, targeting small and medium enterprises.
The media strategy for the campaign has a balanced mix of both traditional and digital media, including daily press, magazines, indoor billboards and digital publications.
Project includes branding alignment, creative, media strategy and campaign implementation.
“Power-up” slogan was defined by a diversity of customized energy pills.
Although the main campaign was addressed to Chinese audiences, there were a number of English and Portuguese speaking media used, therefore the campaign was also created in English and Portuguese languages.
Although the main campaign was addressed to Chinese audiences, there were a number of English and Portuguese speaking media used, therefore the campaign was also created in English and Portuguese languages.
The campaign was applied to different indoor billboards, including column wrapping at the bank’s main branch.
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HOME+, is a specialist home decoration, kitchen essentials, bedding, bath and much more. Their management vision to provide high-quality products from Overseas, in a comfortable and simple shopping experience, needed a brand identity to reflect their philosophy.
Conde was invited to create the brand and in-store application in a variety of solutions, as well as essential shopping items and regular marketing communications.
Project includes creative and Brand design.
The shop front at HOME+ is simple and direct. The shop name is clearly displayed and the the shop window allows customers to view the comfortable and simple ambience of the shop interior.
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As a new strategy to the brand, the new 500ml can beer was introduced to the market. The new identity was built to create a stronger connection with Macau, also meeting the luxuriant and high-end market positioning, and to elevate the market perception towards improved quality.
The project includes ongoing branding support for a period of over 7 years advising Macau Beer in branding and marketing, including concept, design and implementation.
A wholesale pack for bottles and cans was created. The new brand is reflected throughout the retail and wholesale packaging.
The new labels retains many elements and colours of the brand but the overall look and feel is more classic and premium, to better align with the vision of the brand.
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A complete development of hotel and gaming collateral for a 5-star integrated resort. Starting from improving the brand visual assets and resources, restaurants branding and a complete set of internal and external collateral. The project also included recruitment advertising, recruitment website, launching website and many other communication tools.
From F&B and retail packaging to in-room collateral, over 200 items were created.
As part of the project and due to the hotel available resources and the extremely tight timeline, Conde was also contracted to provide a mini bar key-in-hand solution, which includes food sourcing, packaging, logistics and supply chain.
The minibar was installed in the hotel rooms just days before the grand opening of Solaire.
Project includes sourcing, logistics, concept, design, packaging production and supply-chain.
Besides creating the brand for the Food Court located at Solaire ground floor, Conde was also responsible to create packaging for the Solaire’s cake shop.
A complete set of collateral was created for the rooms and bathroom.
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Wynn is known to host some of the most exclusive-invitation-only events. The invitation packs for these events are equally exclusive and luxurious.
Conde has been invited to create a number of invitation packs that align with the high-end positioning of the Wynn brand.
Projects include, creative, design and production management.
Large prize money invitational packs are complex and include a luxury item such as leather wallet, customized deck of cards, luggage tags and others.
The invitation packs are created for selective customers and high-end players, therefore they are exclusive and eye catching.
This intricate designed card shows a multi layer paper die-cut that shows only when the card is closed.
Special laser die-cutting techniques and customized paper printed, using several printing techniques was used to create this card.
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A cultural pavilion designed to showcase creativity of Macau’s music industry. The pavilion was built around a central performance stage and the theme design was inspired by the music waves.
The pavilion was designed with music relaxation corners and 13 independent booths. The custom designed furniture allowed different combinations to serve different functions.
Conde was responsible for the concept design, production supervision, logistics coordination, floor management and promotion tools.
The pavilion was designed with music relaxation corners and 13 independent booths. The custom designed furniture allowed different combinations to serve different functions.
Several entrances and windows were designed to make the pavilion like an open door, inviting guests to come and visit.
A Music Corner was created to allow visitors to relax and listen to recorded music, produced by the studios at the pavilion.
The main entrances to the pavilion are located on the sides of the center stage, where local and regional musicians performed throughout the 4 days of the exhibition. Specially designed seats were created to allow guests to sit and relax. When combined, these seats were also used as showcase products.
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A cultural pavilion designed to showcase the work of 19 audiovisual companies at Macau trade fair (MIF).
The design concept was inspired by the camera lenses and loudspeakers used in the industry. These were recreated in recycled cardboard tubes, used throughout the exhibition walls, furniture and fixtures.
Conde was responsible for concept design, production supervision, logistics coordination, floor management and promotion tools.
The entrance of the pavilion lead to a performance area and to the exhibitors’ booths.
A rear entrance was added to facilitate circulation during peak periods and to serve as a fire escape.
The pavilion showcased the work of 19 audiovisual companies.
The extensive use of cardboard tubes attracted the attention of visitors, adults and kids alike.
The cardboard furniture was reused by companies, associations and government offices. The entrance counter is being used as reception in a local company.
The cardboards walls were reused by creative institutions for art projects.
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An award wining cultural pavilion designed to showcase the creative products of Macau companies in a major Taiwan creative fair.
The open space design concept is built with a raised-floor island and a grand entrance. The display furniture was designed by modular cubes and rectangles that extended to the carpet and created a strong image, while allowing each exhibitor to customize their booth according to their needs.
The pavilion showcased mostly fashion and apparel brands from Macau.
The pavilion sits on a raised floor and the access is from a wide ramp.
The low raised wall allow visitors to have a glimpse of the pavilion from the outside.
We designed a series of display modular furniture and worked with each exhibitor to select the right display furniture to their individual booths.
Each booth were allocated a different colour that was extended to the front of the furniture and the carpet tiles.
The modular design allowed us to reduce production costs and at the same time giving some freedom on how each individual booth displayed their own unique products.
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To showcase the creative work of 13 companies at Shenzhen’s Anima International Show, Macau Creative Pavilion created a strong presence with an uniquely designed pavilion, inspired by the comics world of colorful dreams and clouds.
Conde was awarded the project which included creative concept and design, floor space planning and construction management, logistics, floor management including product sales, booklet & souvenirs design & production.
The products showcased at the pavilion were available for sale, so a service counter with direct access to a large storage area was created to facilitate the service and flow of customers.
Each company had its own area to showcase products and work.
Customers were invited to have fun photos at a photo booth located at a corner of the pavilion. Special digital frames and props were designed to add fun to the photos.
Some companies wanted to allow customers to try and touch selective products, while others just wanted to create protected display windows.
We designed the pavilion to be able to customize the individual needs of each company.
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A membership welcome kit offered to new spa members of a 5-star hotel.
The luxuriously produced box is in itself a statement for refined luxury and contains a membership card, club’s brochure, exclusive member-only offers and other member benefits.
Project includes concept, creative & design and production management.
The welcome kit contains a service brochure, informing and welcoming members to the facilities and spa treatments available.
The large sized kit contains 2 drawers lined in velvet and containing the membership card, a service brochure and a special envelope filled with exclusive member-only offers.
The welcome kit was designed to perfectly align with the exclusivity of the membership. Its production was very detailed to achieve a final product that looks and feels just right.
The service brochure was produced in textured recycled paper.
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A complete rebranding created for a popular retail bank needed to expand its market coverage and better connect with the local population.
Project included the creation of a new brand and all branding guidelines, stationery, outdoor and indoor signs, bank collaterals, etc.
All BCM branches were totally renovated and new signs were implemented. The branding implementation took over 1,5 years from the first strategic meetings to the completion of all branding and communication materials.
All BCM branches were totally renovated and new signs were implemented. The branding implementation took over 1,5 years from the first strategic meetings to the completion of all branding and communication materials.
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With the growing need to increase the visibility of this festival, Conde was again invited for the 4th time to create an advertising campaign that would reflect the theme of the festival – Christmas Shopping in Macau.
Besides traditional media, the campaign also included the creation and management of the digital platforms, with the total revamp of the website platform.
Project includes creative, design, editorial & copywriting, digital platforms, social media, printing management, etc.
Print advertising, published in a variety of magazines and daily press
A booklet featuring different shopping experiences and where to find these little gems was offered to visitors on arrival to Macau.
A website was built, featuring over 1,700 shop information and their respective offers and promotions as well as a calendar of activities and the latest news.
An iOS and Android app was also built.
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