As a new strategy to the brand, the new 500ml can beer was introduced to the market. The new identity was built to create a stronger connection with Macau, also meeting the luxuriant and high-end market positioning, and to elevate the market perception towards improved quality.
The project includes ongoing branding support for a period of over 7 years advising Macau Beer in branding and marketing, including concept, design and implementation.
A wholesale pack for bottles and cans was created. The new brand is reflected throughout the retail and wholesale packaging.
The new labels retain many elements and colours of the brand but the overall look and feel is more classic and premium, to better align with the vision of the brand.