A brand-guided campaign for a service launched in Macau, targeting small and medium enterprises.
The media strategy for the campaign has a balanced mix of both traditional and digital media, including daily press, magazines, indoor billboards and digital publications.
Project includes branding alignment, creative, media strategy and campaign implementation.
“Power-up” slogan was defined by a diversity of customized energy pills.
Although the main campaign was addressed to Chinese audiences, there were a number of English and Portuguese speaking media used, therefore the campaign was also created in English and Portuguese languages.
Although the main campaign was addressed to Chinese audiences, there were a number of English and Portuguese speaking media used, therefore the campaign was also created in English and Portuguese languages.
The campaign was applied to different indoor billboards, including column wrapping at the bank’s main branch.
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Effie Awards is a benchmark for world renowned marketing effectiveness. For 4 consecutive years, it creates an educational platform aimed to the higher education, with seminars and the Effie Great China Awards exhibition.
The project includes exhibition, seminar, press conference, theme image concept and design, event planning and management, logistics, marketing and advertising, media and guest relations.
The exhibition featured some of the most significant award winners. A series of display panels showcased the wining work key image and an explanation of the works in display.
A video featuring these works were also displayed on large screens at the exhibition venue.
During the opening ceremony, one of the most acclaimed advertising experts in mainland China, Tomaz Mok, conducted a guided tour around the exhibition to the media representatives.
A series of seminars and workshops were conducted to both professionals and students.
Representatives of the industry as well as education, government and VIP’d were invited to officiate the opening of the Event.
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With the growing need to increase the visibility of this festival, Conde was invited for the 4th time to create an advertising campaign that would reflect the theme of the festival – Christmas Shopping in Macau.
Besides traditional media, the campaign also included the creation and management of the digital platforms, with the total revamp of the website platform.
Project includes creative, design, editorial & copywriting, digital platforms, social media, printing management, etc.
With the growing need to increase the visibility of this festival, Conde was invited for the 4th time to create an advertising campaign that would reflect the theme of the festival – Christmas Shopping in Macau.
Besides traditional media, the campaign also included the creation and management of the digital platforms, with the total revamp of the website platform.
Project includes creative, design, editorial & copywriting, digital platforms, social media, printing management, etc.
With the growing need to increase the visibility of this festival, Conde was invited for the 4th time to create an advertising campaign that would reflect the theme of the festival – Christmas Shopping in Macau.
Besides traditional media, the campaign also included the creation and management of the digital platforms, with the total revamp of the website platform.
Project includes creative, design, editorial & copywriting, digital platforms, social media, printing management, etc.
With the growing need to increase the visibility of this festival, Conde was invited for the 4th time to create an advertising campaign that would reflect the theme of the festival – Christmas Shopping in Macau.
Besides traditional media, the campaign also included the creation and management of the digital platforms, with the total revamp of the website platform.
Project includes creative, design, editorial & copywriting, digital platforms, social media, printing management, etc.
With the growing need to increase the visibility of this festival, Conde was invited for the 4th time to create an advertising campaign that would reflect the theme of the festival – Christmas Shopping in Macau.
Besides traditional media, the campaign also included the creation and management of the digital platforms, with the total revamp of the website platform.
Project includes creative, design, editorial & copywriting, digital platforms, social media, printing management, etc.
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With the growing need to increase the visibility of this festival, Conde was again invited for the 4th time to create an advertising campaign that would reflect the theme of the festival – Christmas Shopping in Macau.
Besides traditional media, the campaign also included the creation and management of the digital platforms, with the total revamp of the website platform.
Project includes creative, design, editorial & copywriting, digital platforms, social media, printing management, etc.
Print advertising, published in a variety of magazines and daily press
A booklet featuring different shopping experiences and where to find these little gems was offered to visitors on arrival to Macau.
A website was built, featuring over 1,700 shop information and their respective offers and promotions as well as a calendar of activities and the latest news.
An iOS and Android app was also built.
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