Our EXPERTISE
Building better brands
The process of energising a service or product to stand above
by building stronger relationships with their customers
by building stronger relationships with their customers
BRANDING
A successful business starts with a strong brand. You have to mark your stripes.
Just as no two zebras have the same stripe pattern, no two brands have the same DNA.
We understand branding as nurturing a unique personality. At Conde, we will work with you to strategically paint
on each unique stripe. Each stripe consisting of a liberal dose in creativity backed by clinical research and communication development.
Together, we build a brand that stands out in the wild.
Name your brand
Build your brand
Define your brand internally
Embracing the marketBrandingTab #1Tab #2Tab #3Another Tab1) Name your brandOUR PROCESS
Creative and easy to remember names can create a significant impact upon your brand’s marketing and advertising footprint.
When naming our client’s brand, we make good use of our multicultural/multilingual teams to ensure that a given brand name works well across languages and cultures.2) Build your brandOUR PROCESS
A well built brand is heard, seen . . . and sometimes felt and smelt.
Creating more than just a striking graphic identity (logo), we always strive to infuse it with a unique character and personality that can better connect with your target audience.3) Define your brand internallyOUR PROCESS
Your brand must first be communicated and embraced by your senior management and across all corporate levels. Only then is it ready to be effectively marketed.
We work together with our clients to develop an efficient internal communication involving company executives and team members.4) Embracing the marketOUR PROCESS
The brand is now ready to communicate and to embrace the market, starting with the stakeholders and then extending to the consumer and the market in general.1. Name your brand
OUR PROCESS
Creative and easy to remember names can create a significant impact upon your brand’s marketing and advertising footprint.
When naming our client’s brand, we make good use of our multicultural/multilingual teams to ensure that a given brand name works well across languages and cultures.2. Build your brand
OUR PROCESS
A well built brand is heard, seen . . . and sometimes felt and smelt.
Creating more than just a striking graphic identity (logo), we always strive to infuse it with a unique character and personality that can better connect with your target audience.3. Define your brand internally
OUR PROCESS
Your brand must first be communicated and embraced by your senior management and across all corporate levels. Only then is it ready to be effectively marketed.
We work together with our clients to develop an efficient internal communication involving company executives and team members.4. Embracing the market
OUR PROCESS
The brand is now ready to communicate and to embrace the market, starting with the stakeholders and then extending to the consumer and the market in general.
MARKETING COMMUNICATIONS
A tweet here and a chirp there are casual chats that get lost amongst the chatter, as strong brands, we seek effective communication to cut through all the random chatter.
We want to energise your marketing communications, create fresh approaches, and define a channel strategy for
efficient communication.
In today’s connected age, a well-planned communication strategy allows your beautiful song to be heard and makes
the most to your marketing budgets. Kill two birds with one strategic stone.
Effective channels
Good timing
Greater relevanceMarketing
CommunicationsTab #1Tab #2Tab #31) Effective channelsOUR PROCESS
Most of us live a daily activity pattern. Some commute to work in the morning while others stay at home, rush to school, or go shopping. Understanding life’s nuances of specific audiences allows us to better communicate with them and address them when it’s most relevant.2) Good timingOUR PROCESS
We all live our lives in a pattern of habits. Some like to eat breakfast at home, while others may take it to the office, while others eat in transit and others just skip it. By understanding the patterns of individual groups, we can better tailor-make communications that address the consumer’s needs.3) Greater relevanceOUR PROCESS
Any communication is more effective when met by a receptive mind. By understanding consumer behaviour patterns we can customise communication content that is more relevant – resulting in a more positive response.1. Effective channels
OUR PROCESS
Any communication is more effective when met by a receptive mind. By understanding consumer behaviour patterns we can customise communication content that is more relevant – resulting in a more positive response.2. Good timing
OUR PROCESS
We all live our lives in a pattern of habits. Some like to eat breakfast at home, while others may take it to the office, while others eat in transit and others just skip it. By understanding the patterns of individual groups, we can better tailor-make communications that address the consumer’s needs.3. Greater relevance
OUR PROCESS
Any communication is more effective when met by a receptive mind. By understanding consumer behaviour patterns we can customise communication content that is more relevant – resulting in a more positive response.
ADVERTISING
We tell your story, a story that resonates and connects.
No copycats, no catfishing, just catching storytelling.
A story that starts with a big idea, where our multi-cultural team will refine and polish to develop visuals, copies,
and strategies that hook, line and reel.
Create a compelling story
Set clear objectives
Content for media channels
Monitor resultsAdvertisingTab #1Tab #2Tab #3Another Tab1) Create a compelling storyOUR PROCESS
People retain and recall stories. This is how most of us were raised, by listening to stories. When developing advertising campaigns, we focus on translating the message into a simple and engaging story. After all, this is how we engage consumers with brands.2) Set clear objectivesOUR PROCESS
Research shows that audiences can better retain and recall singleminded advertising, where the message (even if complex) is distilled into a simple and easy to understand one.3) Content for media channelsOUR PROCESS
One message does not fit all media channels and this is where we take extra care in fully understand the channels and customise the advertising to maximise advertising efficiency.4) Monitor resultsOUR PROCESS
Implementing monitoring mechanisms on advertising campaigns allow us to measure the performance of the advertising. We can then analyse response and tweak the campaign to increase performance and ROI. After all a good advertising campaign generates tangible returns.1. Create a compelling story
OUR PROCESS
People retain and recall stories. This is how most of us were raised, by listening to stories. When developing advertising campaigns, we focus on translating the message into a simple and engaging story. After all, this is how we engage consumers with brands.2. Set clear objectives
OUR PROCESS
Research shows that audiences can better retain and recall singleminded advertising, where the message (even if complex) is distilled into a simple and easy to understand one.3. Content for media channels
OUR PROCESS
Any communication is more effective when met by a receptive mind. By understanding consumer behaviour patterns we can customise communication content that is more relevant – resulting in a more positive response.4. Monitor results
OUR PROCESS
Any communication is more effective when met by a receptive mind. By understanding consumer behaviour patterns we can customise communication content that is more relevant – resulting in a more positive response.
DIGITAL
Digital is the present and the future, where instant feedback allows us to cut through the ice and consistently deliver optimized dialogue to consumers.
Providing personalized messaging to different target groups with different look and feel, so keep your cool and
stay relevant at all times.
Define your audience
Objectives, goals and conversions
What is in there for me?
Monitor trends and responsesDigitalTab #1Tab #2Tab #3Another Tab1) Define your audienceOUR PROCESS
Digital channels are one-on-one communication avenues which demand clearly defined audiences. Just like when we speak to a group of people, the message and the way it is presented is tailored to this group.
When we start developing a website, a social media page or an integrated campaign, we know we are communicating one-on-one with individuals, so our first job is to understand who they are – their social groups, habits, likes and dislikes as well as gender, age, location . . .2) Objectives, goals and conversionsOUR PROCESS
We create interactive maps and funnels with trigger points which enable us to quantify conversions.3) What is in there for me?OUR PROCESS
Creating enough reasons for your audience to visit your sites and to come back again and again. When landing on your website and digital channels, visitors look for relevant information, so we analyse the visitor experience, which starts by a simple but essential basic question: What’s in it for our visitors? Why should they be interested in visiting and revisiting us?4) Monitor trends and responsesOUR PROCESS
We make use of tracking systems that allow us to ‘see’ in real time what is working and what needs tweaking. This is one of the best features of digital channels – the power to monitor real time. With the right tools and proper analysis we can assist our clients in making qualified decisions on how to improve and maximise response and engagement.1. Define your audience
OUR PROCESS
Digital channels are one-on-one communication avenues which demand clearly defined audiences. Just like when we speak to a group of people, the message and the way it is presented is tailored to this group.
When we start developing a website, a social media page or an integrated campaign, we know we are communicating one-on-one with individuals, so our first job is to understand who they are – their social groups, habits, likes and dislikes as well as gender, age, location . . .2. Objectives, goals and conversions
OUR PROCESS
We create interactive maps and funnels with trigger points which enable us to quantify conversions.3. What is in there for me?
OUR PROCESS
Creating enough reasons for your audience to visit your sites and to come back again and again. When landing on your website and digital channels, visitors look for relevant information, so we analyse the visitor experience, which starts by a simple but essential basic question: What’s in it for our visitors? Why should they be interested in visiting and revisiting us?4. Monitor trends and responses
OUR PROCESS
We make use of tracking systems that allow us to ‘see’ in real time what is working and what needs tweaking. This is one of the best features of digital channels – the power to monitor real time. With the right tools and proper analysis we can assist our clients in making qualified decisions on how to improve and maximise response and engagement.
DESIGN
Conde has managed a great number of design projects that we are privileged to be a part of.
From exhibition design for trade shows and museums to posters and signages to product and packaging design,
we do it all.
No challenge is too hard, as we are tough as a woodpecker and will dig through to create new and innovative
solutions.
Setting objectives
Production guidelines
Creative design process
ProductionDesignTab #1Tab #2Tab #3Another Tab1) Setting objectivesOUR PROCESS
We work with our clients to define user experiences – The intrinsic functionalities of the product and how these enhance consumer experience. Be it a cake box, a museum exhibit . . . or any other product designed for a unique customer experience.2) Production guidelinesOUR PROCESS
An essential part of the design process is to align with our client’s budget and production requirements.
Possible production agreements with specific manufacturers require us to design with consideration of manufacturing criteria.3) Creative design processOUR PROCESS
The pop star: this process is the easiest . . . and the hardest! Here we set our imagination free but always have in mind the established marketing objectives. We always design for a purpose, thus our process embraces ergonomics, psychology, aesthetics and production guidelines.4) ProductionOUR PROCESS
No design is complete until it is produced and experienced by the end-user.
Our team ensures that all technical drawings and production model mock-ups (either digital or physical) are prepared. We then work together with manufacturing, ensuring that all details are met to create a quality product.1. Setting objectives
OUR PROCESS
We work with our clients to define user experiences – The intrinsic functionalities of the product and how these enhance consumer experience. Be it a cake box, a museum exhibit . . . or any other product designed for a unique customer experience.2. Production guidelines
OUR PROCESS
An essential part of the design process is to align with our client’s budget and production requirements.
Possible production agreements with specific manufacturers require us to design with consideration of manufacturing criteria.3. Creative design process
OUR PROCESS
Any communication is more effective when met by a receptive mind. By understanding consumer behaviour patterns we can customise communication content that is more relevant – resulting in a more positive response.4. Production
OUR PROCESS
No design is complete until it is produced and experienced by the end-user.
Our team ensures that all technical drawings and production model mock-ups (either digital or physical) are prepared. We then work together with manufacturing, ensuring that all details are met to create a quality product.
EVENT MANAGEMENT
Eight years ago Conde established a specialist event management team, supporting clients through event logistics and creative solutions to deliver high-quality experiential events.
Whatever event challenge you throw at us, we will catch it with our creative flow, grind our muscles and add Conde charm to deliver events that engage and leave a stomp mark.
Setting objectives
Defining the event experience
Logistics & pre-event management
Onsite managementEvent
ManagementTab #1Tab #2Tab #3Another Tab1) Setting ObjectivesOUR PROCESS
Most often events are a component of a wider branding exercise. Thus, we assist our clients in aligning events with other communication strategies implemented by the brand so that the event is an extension of the brand experience. Be it for their customers, team members or other stakeholders.2) Defining Event ExperienceOUR PROCESS
Only an engaging and memorable event can leave a positive mark on its participants and attendees. So we work together with our clients in constructing an experience that is creative and memorable.
Our event management team, in tandem with our creative team, arrives at creative and engaging solutions that work as a standalone experience and/or ‘big picture’ marketing exercise.3) Logistics & pre-event managementOUR PROCESS
The road to a successful event is prepared by efficient management and logistics.
Many creative events fail through the lack of such preparation. We work closely with our clients and all involved to ensure that every aspect is properly managed.4) Onsite managementOUR PROCESS
From the minute we take over a venue and set it up, our team is on the floor, managing every detail and liaising with the venue owner, AV team, production team and venue decoration personnel as well as with entertainment teams, MC’s, etc.
During the event we supervise time flow and quickly address emerging situations. After the event, we manage the dismantling process, shipping and storage requirements.1. Defining objectives
OUR PROCESS
Any communication is more effective when met by a receptive mind. By understanding consumer behaviour patterns we can customise communication content that is more relevant – resulting in a more positive response.2. Defining the event experience
OUR PROCESS
Only an engaging and memorable event can leave a positive mark on its participants and attendees. So we work together with our clients in constructing an experience that is creative and memorable.
Our event management team, in tandem with our creative team, arrives at creative and engaging solutions that work as a standalone experience and/or ‘big picture’ marketing exercise.3. Logistics & pre-event management
OUR PROCESS
The road to a successful event is prepared by efficient management and logistics.
Many creative events fail through the lack of such preparation. We work closely with our clients and all involved to ensure that every aspect is properly managed.4. Onsite management
OUR PROCESS
From the minute we take over a venue and set it up, our team is on the floor, managing every detail and liaising with the venue owner, AV team, production team and venue decoration personnel as well as with entertainment teams, MC’s, etc.
During the event we supervise time flow and quickly address emerging situations. After the event, we manage the dismantling process, shipping and storage requirements.
MARKETING STRATEGY
Where markets, media and technologies are constantly evolving, we change our spots to continuously analyse,
adapt, and improve, better addressing the changing habits of communities we connect with.
Technology is our friend that we embrace and pounce to take advantage of this new frontier.
adapt, and improve, better addressing the changing habits of communities we connect with.
Technology is our friend that we embrace and pounce to take advantage of this new frontier.
