The whole process of energising a service or product into a defined and likeable personality

Branding

A successful business starts with a strong brand. And it is so much more than a logo!

We understand branding as incorporating and nurturing a unique personality. For a service/product that generates affection – achieved by infusing a liberal dose of Conde creativity after our marketing team clinically develops your brand’s DNA. Together, we then build a brand that is memorable, likable – and absolutely credible.

1. Name your brand

2. Build your brand

3. Define your brand internally

3) Define your brand internally

OUR PROCESS

Your brand must first be communicated and embraced by your senior management and across all corporate levels. Only then is it ready to be effectively marketed.

We work together with our clients to develop an efficient internal communication involving company executives and team members.

4. Embracing the market

MARKETING COMMUNICATIONS

We love to re-energise our clients’ marketing communications, create fresh approaches and define a channel strategy for effective communication.

In today’s fully connected society, well planned channel strategies undoubtedly make significant improvements to marketing budgets.

1. Effective channels

2. Good timing

3. Greater relevance

3) Greater relevance

OUR PROCESS

Any communication is more effective when met by a receptive mind. By understanding consumer behaviour patterns we can customise communication content that is more relevant – resulting in a more positive response.

ADVERTISING

‘Tell the story’ – an engaging mode that connects with people and generates response – is for us one of the most rewarding experiences.

It all starts with the ‘idea’ – often enriched by our multi-cultured environment, where different perspectives reflect our team’s diverse background. Once the ‘idea’ is refined we develop draft copy and visuals. After all, good advertising does more than just communicate – it engages with society.

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1. Create a compelling story

1) Create a compelling story

OUR PROCESS

People retain and recall stories. This is how most of us were raised, by listening to stories. When developing advertising campaigns, we focus on translating the message into a simple and engaging story. After all, this is how we engage consumers with brands.

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2. Set clear objectives

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3. Content for media channels

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4. Monitor results

DIGITAL

One of the great advantages of digital channels is that they facilitate, in real time, a dialogue with consumers, with observable individual responses. We can then optimise and improve every aspect of the target audience’s interaction, from content and dialogue to look and feel.

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1. Define your audience

1) Define your audience

OUR PROCESS

Digital channels are one-on-one communication avenues which demand clearly defined audiences. Just like when we speak to a group of people, the message and the way it is presented is tailored to this group.
When we start developing a website, a social media page or an integrated campaign, we know we are communicating one-on-one with individuals, so our first job is to understand who they are – their social groups, habits, likes and dislikes as well as gender, age, location . . .

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2. Objectives, goals and conversions

3. What is in there for me?

4. Monitor trends and responses

DESIGN

Conde has managed a great number of unique design projects – ranging from exhibition design for tradeshows, roadshows and museums to signage and way-finding systems to product and packaging design. And more.

We love challenges and actively seek opportunities to excel in creating new and innovative solutions. Not as a creative indulgence but as a marketing-oriented conclusion.

1. Setting objectives

1) Setting objectives

OUR PROCESS

We work with our clients to define user experiences – The intrinsic functionalities of the product and how these enhance consumer experience. Be it a cake box, a museum exhibit . . . or any other product designed for a unique customer experience.

2. Production guidelines

3. Creative design process

4. Production

EVENT MANAGEMENT

We provide complete turnkey events for corporations, government and charity organisations as well as managing logistics solutions for major events and international cultural productions.

Eight years ago Conde established a specialist team for event management and event related logistics to support our clients in achieving high quality standards in their events. Whatever event you require – no matter how unusual – we invite you to challenge us to make it a reality!

1. Defining objectives

1) Defining objectives

OUR PROCESS

Most often events are a component of a wider branding exercise. Thus, we assist our clients in aligning events with other communication strategies implemented by the brand so that the event is an extension of the brand experience. Be it for their customers, team members or other stakeholders.

2. Defining the event experience

3. Logistics & pre-event management

4. Onsite management

MARKETING STRATEGY

Markets, media and technologies are all rapidly evolving. Thus, strategies need to be continually analysed and improved – to take advantage of the advances in technology and better address the requirements and changing daily habits of individuals we connect with.