The Macau Shopping Festival is a shoppers paradise that is organised during the month of December. Over 1,700 different shops all around Macau take part in this festival.

Daily prizes are drawn and a number of events and performances are also organised.

With the growing need to increase the visibility of the Macau Shopping Festival, Conde was invited for the 4th consecutive time, to create an advertising campaign that would reflect the theme of the festival – Christmas Shopping in Macau.

Besides traditional media and the creation of a shopping guide booklet, the campaign also included the creation and management of the digital platforms, including website, iOS and Android apps, social media and digital marketing.

The brand updated logo, already applied on the previous edition of the Shopping Festival, continues to be its official identity. The festival's red panda mascot was also updated.

Project includes creative, design, editorial & copywriting, digital platforms, social media, printing management, etc.