Effie Awards is a benchmark for world renowned marketing effectiveness. For 4 consecutive years, it creates an educational platform aimed to the higher education, with seminars and the Effie Great China Awards exhibition.

The project includes exhibition, seminar, press conference, theme image concept and design, event planning and management, logistics, marketing and advertising, media and guest relations.

The exhibition featured some of the most significant award winners. A series of display panels showcased the winning work key image and an explanation of the works in display.

A video featuring these works were also displayed on large screens at the exhibition venue.

During the opening ceremony, one of the most acclaimed advertising experts in mainland China, Tomaz Mok, conducted a guided tour around the exhibition to the media representatives.

A series of seminars and workshops were conducted to both professionals and students.

Representatives of the industry as well as education, government and VIP's were invited to officiate the opening of the Event.