As part of a major campaign to launch a new Chevrolet model (Cruze) in Mainland China, a live reality show, with its final event being held in Macau, was created.

Selected drivers went on a star agent hunt through the streets of Macau. Contestants looked for clues that would lead them to the internationally acclaimed actor, Wentworth Miller.

Project includes planning, organizing and managing the event, creative concepts, design, entertainment, logistics support and liaison with local authorities.

Selected drivers went on a star agent hunt through the streets of Macau and had to complete a series of challenges, as part of their progress to win the competition.

Wentworth Miller was hugely popular and a press presentation was organized, which attracted numerous reporters from Greater China.

The whole event was filmed live and the contestants were "film stars" during whole event.

Chevrolet gained significant visibility throughout the event which assisted their objective to successfully launch the Cruze model.