A brand-guided campaign for a service launched in Macau, targeting small and medium enterprises.

The media strategy for the campaign has a balanced mix of both traditional and digital media, including daily press, magazines, indoor billboards and digital publications. Project includes branding alignment, creative, media strategy and campaign implementation.

"Power-up" slogan was defined by a diversity of customized energy pills.

Although the main campaign was addressed to Chinese audiences, there were a number of English and Portuguese speaking media used, therefore the campaign was also created in English and Portuguese languages.

Although the main campaign was addressed to Chinese audiences, there were a number of English and Portuguese speaking media used, therefore the campaign was also created in English and Portuguese languages.

The campaign was applied to different indoor billboards, including column wrapping at the bank's main branch.