A complete rebranding created for a popular retail bank needed to expand its market coverage and better connect with the local population.

Project included the creation of a new brand and all branding guidelines, stationery, outdoor and indoor signs, bank collaterals, etc.

All BCM branches were totally renovated and new signs were implemented. The branding implementation took over 1.5 years from the first strategic meetings to the completion of all branding and communication materials.

All BCM branches were totally renovated and new signs were implemented. The branding implementation took over 1,5 years from the first strategic meetings to the completion of all branding and communication materials.